I have no idea what this means at all, but...
A couple nights back, I had a dream in which I ate from a bag of Fritos.
A bag of specially-branded Princess Katie and Racer Steve Fritos. And not just any old Fritos. Fast & Feisty Fritos. Seriously. Maybe it was the alliteration.
Frito-Lay -- if you need more ideas, just call me.