Project: HI BABYBOO! \\\ Video Series & App for Babies and Families
Creator: Scott Schultz (Hi Babyboo)
Description: When Scott Schultz, one of the creators of the very popular (and successful) Nick Jr. TV show (and tour and album-generator and product-generator) Yo Gabba Gabba!, believes crowdfunding is the best way to raise money for his next project, it's clear something has shifted in the media production landscape.Schultz is seeking to raise $150,000 for the show, with a goal of producing about 30 minutes of content. To a great extent, the series sounds like Yo Gabba Gabba! for a slightly younger set, though in his slick Kickstarter video, Schultz outlines how the show might differ from its older sibling. Fewer words! More pictures! Lots of drooling! (I'm just kidding on that last one.) There will be music from interesting bands (plus a soundtrack available to certain backers).
The most interesting thing to me about the project (besides its funding) is integration of an app as part of the project. I'm sure that a lot of shows are developed with apps in mind these days, but with Portland-based Night & Day Studios, who have been part of a lot of apps, including one with Cat Doorman, working on the project, I have high hopes for it.
