There Are Little Monsters Under My Bed!

"Well, then, pick up your CDs, dear." On the eve of Gustafer Yellowgold's and Robbert Bobbert's CMJ-related appearance at Joe's Pub on Saturday, I thought I'd note that their new label, Little Monster Records, has put together quite the diverse lineup of kids' releases. A Beatles tribute album, All Together Now, featuring members of the Bangles, Grandaddy, among others, will be released next week. A Medeski, Martin & Wood kids' album will be released next year along with Soulville, a collection of R&B and soul tunes that includes a kids chorus. (And then there are releases from Gustafer and Robbert Bobbert.) I can't imagine many families buying all 5 releases, but unless they're all awful, I can't imagine many families not finding something appealing in at least one of them. I've often thought that there was room for kids-focused boutique labels. Frankly, even with Little Monster's creation (along with a re-energized Kid Rhino and ever-expanding Rounder Records), I think there's room for even more. Maybe not labels in the traditional sense (in which the labels often own the recordings), but labels as management companies, serving as filters and helping with distribution, production, and promotion.

Robbert Bobbert's Head-Bboppin' Tunes

I don't know whether Robert Schneider's kids' music album to be released by Little Monster Records in early 2007 under his Robbert Bobbert alter ego will be any good. But if the tunes on his Myspace page are any indication of what'll be on the album, it'll be one of the oddest albums to come down the pike in some time. "I Love the Animals" is a catchy New Wave/Beach Boys, Casio-accompanied tune which would be somewhat odd in its own right were it not accompanied by "Fee Fi Fo," which I can only describe as "The Chipmunks meets 50 Cent." It's a rap song from a mouse. All I can say is, go listen for yourself.

"Part Yellow, Part Gold, All Gustafer"

News that Gustafer Yellowgold, or at least his nifty creator Morgan Taylor, has been signed to V2's new kids' imprint Little Monster Records comes amid changes at Gustafer's Myspace page. That's right, folks, he now has 710 friends, the most important of which seem to be from "Sesame Street," primarily. Oh, and there are a couple new tracks streaming there for your listening pleasure. "Cooler World" is sort of an introductory song, OK, but nothing special. "Birds," however, is a blast of Beatles-ian (or, if you're younger and/or hipper, XTC-ian) pop confection. ("Rocket Shoes" is also new, but has been streaming on the site for many months now.) Could "Mellow Fever" be the working title for the next DVD or CD following the rerelease of Wide Wild World? In addition, there's an amusing video promo for Gustafer which includes news that Taylor's working on the next DVD (Have You (N)ever Been Yellow) -- which I think I knew, or maybe that was just a falling-on-cake-inspired reverie -- and an illustrated book (natch) called The Inifinity Sock, which was news to me. (Love that title, in spite of or perhaps because it makes no sense whatsoever.) But the best part is that the first half of the video is done as if it were a preview for some awful Michael Bay flick. "Part yellow, part gold... all Gustafer." I'm still chuckling.

How Do You Like Dem Apples, Gustafer?

News is slowly trickling out about V2/Artemis Records' new kids music imprint, Little Monster Records. And so far, they're batting 1.000. (See? It's baseball playoff time, and I made a baseball reference? Get it? Yeah, OK.) Not only have they signed up Gustafer Yellowgold, as previously rumored (they'll be re-releasing Gustafer Yellowgold's Wide Wild World DVD in March), they've also signed Robert Schneider, leader of the indie rock band The Apples in Stereo. Schneider's alter ego Robbert Bobbert and the Bubble Machine (with the year's best PR line -- "If the number of B's in a name represented fun, Robbert Bobbert & The Bubble Machine have cornered the market!") will release an album for Little Monster in spring 2007. They'll be performing together at Joe's Pub in New York City on Saturday, Nov. 4. Should be a blast -- if you're in NYC, go.