I don't often talk about a kids music series in a particular city, if only because, by definition, most of my readers don't live there. But New York City's
Symphony Space has just announced its 2011-2012
Just Kidding lineup, and while it's worth mentioning just because of the quality of its performers, I think that other entities looking to produce kids music could draw some valuable lessons from the list:
1) Bring in the big names: Elizabeth Mitchell, Recess Monkey, and Justin Roberts are just 3 popular artists playing the series. There is value in having "name" artists who will draw sizable crowds to whom you can promote your other shows.
2) Bring in the up-and-coming names: Key Wilde & Mr. Clarke, Joanie Leeds, Gustafer Yellowgold -- names that have no small amount of popularity, whose audiences may not necessarily be aware of the broader "kindie" world (or who are very aware and are your bread-and-butter 3-or-4-concert attendees.
3) Bring in the new names: Shine and the Moonbeams, Cat and a Bird, Tim and the Space Cadets.
4) Take a chance on the out-of-towners: OK, I realize that Caspar Babypants (Chris Ballew), is probably a pretty safe bet. But, still, it's good to mix up the artists.
5) Don't have it all just be music: The "Just Kidding" series is really a "performing arts"-type lineup, not necessarily a music lineup, with folks like the Story Pirates, the Trachtenburg Family Slide Show Players, and Galumpha (who appear to be sort of a Pilobolus for kids) making appearances. (That's not even mentioning the
Thalia Kids' Book Club series.) Nobody's going to be able to see everything, but the diversity of performances help cover your bets.
6) Announce everything in advance: Seriously, being able to look eight or ten months out and see a full list of concerts and performances is incredibly reassuring to a parent (and helps for planning purposes).
7) And have a bunch of performances: So you know that, pretty much every Saturday, there's gonna a performance there, and it's probably gonna be pretty good.
So, anyway, it's a good lineup. Details after the jump.